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YouTube is the second most-visited site on the web , with more than 1. Mastering it is a must for any digital marketer. But how do you make the most of this fast-growing platform? Here are some of our favorite tricks for optimizing your YouTube content.

Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,, views on YouTube with no budget and no expensive gear. And great SEO starts with understanding what users are searching for. Google now prioritizes video over other content for many searches. But a bit of reverse-engineering can go a long way. The title is the first thing users see when they find your content.

Start by searching for a particular theme or topic, and see what title YouTube suggests. Thumbnails matter, maybe even more than titles. We process them in less than 13 milliseconds, according to one MIT study. YouTube produces automatic thumbnails for all videos, but they can be blurry or out of focus.

To boost views, create an eye-catching custom thumbnail for every video you post. Which of these two thumbnails are you more likely to choose? The blue graphic below is brighter, more eye-catching, and much more clickable! Many YouTubers skip the profile section and get straight to content creation. But a compelling profile is one of the easiest ways to promote your YouTube channel—and boost your SEO. We have a complete guide to writing effective YouTube descriptions , which has tips for both individual video descriptions and channels.

Here are a few of the key takeaways:. You can also mention keywords in the video itself. But just like with text, people lose attention quickly. Use a couple of keywords during a brief intro for best results. Cute emojis too! These rules also apply to features like tags and categories. Add one or two categories to help YouTube understand who to recommend your video to.

Great content is the best way to keep viewers engaged—and the most effective way to rank well in search. By breaking things down step-by-step, we helped viewers master a new tool. Poor video quality can undermine even the best content. So make sure your content looks professional before you post it.

Use a decent camera, do a sound check before recording, and learn some basic editing skills. Of course, not everyone is a natural filmmaker. The most successful YouTubers constantly monitor and interact with their fans. Post response videos. Use analytics to identify your top fans and show them some extra love.

It got a lot of attention: both for Mattshea and his adorable nemesis. Ask your subscribers to send you questions by comment, email, or tweet. Then create a video to address them. She gets things started with a cute non-alcoholic toast.

Contests are another great way to get your audience involved. With a single video, you can collect viewer data, encourage likes or comments, and gain subscribers. We have a whole blog post about making the most of YouTube contests. But some quick takeaways include:. They were one of the early adopters of the YouTube contest , with great results. Subscribe to channels that target a similar audience as you. Watch, like, and share their content.

Leave thoughtful comments or mention them in your own videos. Not only will this give you a better sense of what your competition is up to, it can also help you reach new viewers. Brand partnerships are another way to broaden your reach.

Does it make sense to partner with them? Will it provide value to your viewers? If not, keep looking. Inauthentic videos can do more damage than good. This collaboration between Tasty and Sun-Maid is fun, relevant, and useful.

YouTube is cracking down hard on inappropriate content due to a rising number of underage users. Consistency pays off. Post videos on a regular schedule to keep viewers coming back to your channel again and again. Choose a catchy, keyword-friendly name for your series for best results.

Create a custom thumbnail to give the each video in the series a similar look and feel. Playlists are a great way to get people watching more of your content in one go. As soon as one video ends, the next begins.

Playlists also help with discoverability. Plus, playlist titles are a great place to add keywords. You can create effective playlists in two ways:.

YouTube is the most popular of all live stream platforms. Take advantage of this by creating content that really engages viewers. Browsing YouTube Live is another great way to get inspired. Maybe you want to push your viewers to like or share your video.

Maybe you want them to click through to your website. YouTube just released a new call-to-action extension for in-stream ads. But there are also lots of free ways to add CTAs to videos:. Reach out to audiences outside of YouTube to build community around your channel.

Find ways to incorporate videos into your blog, email newsletter, and other social media accounts. But here are some simple ideas to get you started:. Different social strategies work well for different platforms. Brush up on the recommended video specs for each social platform, then optimize your video accordingly.

And make sure you use different captions every time you post. Watch this little guy's story via dodo. Does your website have blog? Embed videos in your posts, along with searchable transcriptions. This will increase both video and page views. You can also use your blog to generate new content ideas for your channel. Use Google Analytics to find which posts get the most traffic. Is there a way to create a video on that topic? Embed the end result into the post itself.

This will add value to your blog while encouraging readers to check out your YouTube channel. Create an email list of YouTube subscribers. Then, give them a heads up every time you post new content. You can take advantage of your email signature too.

A simple link to your YouTube channel below your name is a non-pushy way to gain subscribers. You know how domain authority affects page authority? The same is true for videos. Take advantage by promoting your channel as a whole, as well as your individual videos. Push for subscribers and link to your account wherever you can.

This will help your videos rank higher in YouTube and Google searches. Win some extra eyeballs by anticipating what people are looking for. Use holidays, popular movies, and trends as opportunities to post relevant content. Upload a few timeless videos that your subscribers will return to again and again. Popular evergreen content includes how-to guides, tools and resources lists, stat collections, tip roundups, and more.

23 Smart Ways to Promote Your YouTube Channel

YouTube is the second most-visited site on the web , with more than 1. Mastering it is a must for any digital marketer. But how do you make the most of this fast-growing platform? Here are some of our favorite tricks for optimizing your YouTube content.

Host Your Own TV Show is a wonderful resource to help you both get started and stay ahead of the game. I wish there would have been a resource like this when I got started in the business.

Jameson does for geeks what geek culture does for its superheroes: he takes them seriously, respects their power, and refuses to hide his deep affection. Jameson takes geeks and non-geeks alike on a surprising and insightful journey through the science fiction, fantasy, and superhero franchises that now dominate pop culture. Walking us through the rise of geekdom from its underground origins to the top of the box office and bestseller lists, Jameson takes in franchises like The Lord of the Rings , Guardians of the Galaxy , Harry Potter , Star Trek , and, in particular, Star Wars —as well as phenomena like fan fiction, cosplay, and YouTube parodies. A lifelong geek, Jameson shines a new light on beloved classics, explaining the enormous love and hate they are capable of inspiring in fan and non-fan alike, while exploding misconceptions as to how and why they were made.

23 Smart Ways to Promote Your YouTube Channel

As the 2nd largest search engine in the world, YouTube is a widely used channel to promote, entertain, and educate audiences. YouTube has roughly 22 billion monthly visits and the average session duration is just under 40 minutes. However, like all things on the internet getting more YouTube views has been a pursuit that people have started to throw money at—sometimes through shady enterprises—to promote their content. With its extensive amount of users, YouTube is one of the premier platforms in the world to reach audiences. So, how do you generate more views on YouTube and get people to view your content? Here are 30 tips on how to do just that. Imagine if a blind person had the task of categorizing content by which content was best. Thankfully, YouTube has a wide variety of factors in its algorithm to decide which videos are the best and rank in the top of its search results.

Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online.

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